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SOULLAND

Year: 2016-2017

Project: SoulLand x Nike SB

Story: Fri.Day

Creative: Concept Creative Direction

Product: Various Nike Grails

Copenhagen based Silas Adler’s, brand SoulLand, is a fashion brand with deep roots in Skateboarding. In 2015, Silas and Nike SB started talking about what a story built around fashion, key cities, and Silas’s favorite skateboarders would look like. The project was designed by Silas, the muse Eric Koston, and the designs pushed the conversation of what a Skate brand can do visually and also from a performance end.

 

Graphic Design Lead: Steve Green

Brand Design Lead: Jake Gascoyne

Product Design: Silas Adler

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