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SOULLAND
Year: 2016-2017
Project: SoulLand x Nike SB
Story: Fri.Day
Creative: Concept Creative Direction
Product: Various Nike Grails
Copenhagen based Silas Adler’s, brand SoulLand, is a fashion brand with deep roots in Skateboarding. In 2015, Silas and Nike SB started talking about what a story built around fashion, key cities, and Silas’s favorite skateboarders would look like. The project was designed by Silas, the muse Eric Koston, and the designs pushed the conversation of what a Skate brand can do visually and also from a performance end.
Graphic Design Lead: Steve Green
Brand Design Lead: Jake Gascoyne
Product Design: Silas Adler
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