top of page
Produced by : CHAMP!
DECONSTRUCT
Year: 2016-2017
Project: Deconstruct
Story: True to Form
Creative: Concept Creative Direction
Product: Nike Dunk
Produced by Champ! And filmed by Kurt Hayashi. This project focused on taking the craft of “Deconstruct” in a maker studio setting. The end result is Nike SB’s highest organic views & engagement on a non-action video to date.
Brand Design Lead: Jake Gascoyne
bottom of page