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Photographer : Atiba Jefferson



Photographer : Atiba Jefferson
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KEVIN BRADLEY
Year: 2018
Project: 15 Years of the Dunk
Story: Kevin Bradley
Creative: Concept Creative Direction
Product: Dunk Hi and Air Force 2 Low
Pure energy is the best way to describe Los Angeles based skateboarder Kevin Bradley. In 2016, we approached KB, about a project to celebrate the 15 years of the Dunk SB. The Dunk SB started with skateboarders telling their stories on the then classic basketball shoe, and in 2017, we wanted to stay true to that story with special colorways of today's brightest and most charismatic team riders. The shoe's sock liner tells a story of Kevin’s love for his dogs, and the colorways pay respect to the white leather sneaker LA is known for. This project defines today’s youth culture and the next generation of skateboarders.
Brand Design Art Direction: Hershel Baltrotsky
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